Be the Change Advocacy Initiatives

WOW hopes to help raise awareness about women’s issues and mobilize public participation in bringing about social justice.

Dark Is Beautiful

Dark Is Beautiful
A campaign that draws attention to the unjust effects of skin colour bias and celebrates the beauty and diversity of all skin tones.

Save The Girl Child

The United Nations Children’s Fund estimated that up to 50 million girls and women are “missing” from India’s population because of termination of the female fetus or high mortality of the girl child due to negligence. WOW is launching our Save the Girl Child campaign in March 2013 alongside doctors, maternity clinics, and hospital administrators to establish and implement programs that provide emotional, medical, and alternate plans for women or families seeking sex selective abortions.