From the Girl Whose Face is Not Looking Good

  This month at WOW we engaged with the parents and schools on the topic of bullying. We spoke to teachers and trained them on how to handle issues of bullying on campus. Our communications and design teams created posters that schools can use to educate students on appropriate behaviour and promote zero tolerance towards […]

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Who is to blame: Victim or Perpetrator?

Just imagine that you had walked into an ATM to draw some cash or, say, you were on your way to a wedding dressed in a reasonable amount of gold jewellery. As you were approaching your car what if someone slit your throat and stole your cash or jewellery? Whose fault do you think it […]

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Kaali Kali

Dark is beautiful had a splendid opportunity to be a part of a solo exhibition titled “Kaali Kali”, by Yash Shankar that celebrated body positivity and diversity among women with the theme majorly focusing on skin colour discrimination. We love supporting and encouraging young artists like Yash who beautifully express their thoughts through their artwork. […]

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Respect Life,Respect Lives

Respect Life,Respect Lives

Do you wonder, what’s gone missing in the world when you hear of brutal incidents of rape, murder, domestic violence and other forms of physical abuse? What makes people resort to such inhuman behaviour? Yes, there lies the clue. It is inhuman. When someone loses their soul within which is the seat of love, honour […]

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Dark is Beautiful at the Madras Couture Fashion Week 2016

WOW as a movement has been voicing out the need to break beauty stereotypes of shape, size and skin colour. We have always been open to partnerships that will help take the message of the equality and dignity of all skin shades ever since the Dark is Beautiful campaign was launched in 2009. Recently, WOW […]

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Dark on Fleek

    Dark is Beautiful launched in 2009, has had a cascading effect since its inception. It has stimulated and inspired the birth of many other campaigns which advocates against skin colour discrimination. As we (Women of Worth), were inaugurating our Dark is Beautiful Hyderabad Chapter, on the title “Beauty Beyond Colour”on 5th March 2016, […]

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Off to School!

By Kavitha Emmanuel Teddy Bear, Teddy Bear, Turn around.  Teddy Bear, Teddy Bear, Touch the ground. Teddy Bear, Teddy Bear, Polish the shoes. Teddy Bear, Teddy Bear, Off to school. Here’s a cute rhyme we teach kids to motivate them to go to school. But our children aren’t teddy bears in the first place and they need more than […]

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We Are Unique and We Are Equal

By Kavita Emmanuel | Founder and Director, WOW   Happy Women’s Day 2015 to all the women out there! These wishes come from a heavy heart but with all sincerity that I can muster at a time when India is shocked at her own attitude towards women. “We have the best culture. In our culture […]

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Love the Skin You’re In

The ‘Dark is Beautiful’ campaign’s focus last year was to start city chapters in India. So far, we have been able to successfully initiate conversations with some of our ardent supporters in Mumbai, Bangalore and Hyderabad. We have even managed to do awareness events and workshops in these cities.  At this point, the most active […]

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