Crown You Beautiful

Introduction by Kavitha Emmanuel The message from the Dark is Beautiful campaign is always simply this: The value and worth of people should not be based on their skin colour. Discrimination on the basis of skin colour IS de-humanizing irrespective of cultural or ethnic backgrounds. I have had people of varying skin tones write to us […]

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Shed Colour Bias with Natasha Sharma

By Natasha Sharma | Model & Social Activist Colour complex affects people worldwide. For a long time, I was under the impression that a “fair and lovely” complexion was only desired by South Asians. My research and life experiences have opened my eyes to the fact that many communities around the world are impacted by this […]

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Introducing Our Next Blog Series

By Kavita Emmanuel | Founder and Director of WOW   Lately there has been a lot of talk and speculation on the guidelines for advertising fairness products that was introduced by the Advertising Standards Council of  India (ASCI).  So let’s take some time to break it down and see what this means for us. We […]

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Celebrate Diversity. Celebrate All Skin Colours.

By Kavita Emmanuel | Founder and Director of WOW India still stands out at as the world’s largest democracy.   But what makes us unique is also the largeness of our diversity. Diversity of cultures, ethnic groups, religions, languages and SKIN COLOUR together make India truly special. As we celebrate our 68th Independence Day, let us […]

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While We Battle the Violence of UNFAIR Advertising….

While We Battle the Violence of UNFAIR Advertising….

By Kavitha Emmanuel | Founder & Director, WOW Image: ASCI (www.ascionline.org) A resounding ‘Thank You’ to the Advertising Standards Council of India (ASCI) for introducing new guidelines for fairness products advertisements. While we eagerly await the formalization of these guidelines let’s face the fact that these guidelines will not end skin colour bias from among […]

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Women’s Day Doodle

Women’s Day Doodle

Freedom to Be Me By Shini Abraham | Artist and Dark is Beautiful Supporter This freedom doodle was inspired by thoughts that emerged as I pondered over the intimate connection between courage and freedom. We all have access to revelation and insight – powerful truth about ourselves, revelation about distorted and toxic beliefs, clarity on […]

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Amazing This Way

Amazing This Way

A mother and her daughter talk about colour and confidence by Pranuthi Bunyan | With a poem by Sanchitha Rahael Sathyadass As a mother, I have heard people come up to us and make statements such as, “Your younger son has a better colour than the others!” And this would at most times be in […]

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Emami says ‘no’ to leading the change against skin colour bias. Discriminatory Fair and Handsome ad will continue

Emami says ‘no’ to leading the change against skin colour bias. Discriminatory Fair and Handsome ad will continue

FOR IMMEDIATE RELEASE WOW’s petition on Change.org against Fair and Handsome ad garners a one on meet with the top brass of EMAMI January 18th, 2014, Kolkatta — Women of Worth (WOW) , the Chennai based NGO behind the Dark is Beautiful Campaign, was invited today to a one on one meeting with Mr. Mohan […]

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