Dark is Beautiful Projects

WOW’s Dark Is Beautiful campaign challenges the toxic belief that a person’s worth is measured by the colour of their skin. Having earned both national and international recognition, WOW has been on the move conducting both awareness and training workshops in schools, colleges and offices to challenge beauty stereotypes and myths. The campaign continues to stimulate change in the world of advertising and societal attitude.

Media Literacy Workshops

WOW hopes to capitalize on the campaign’s incredible response to introduce Media Literacy for the first time in schools, colleges and work places in India to equip people to discern false messages and to be smart consumers. The campaign has stressed on the need for healthy self-esteem and a positive body image in a culture that often defines people based on their looks.

Cost To Develop And Publish Media Literacy Curriculum For Students:
INR 3,00, 000 (€4000 / $4348)

Cost Of Conducting One Media Literacy Training Workshop:
INR 5000 (67€/73$)

Cost Of Conducting 2 Training For Trainers Conferences Per Year:
INR 2,00,000 (€2632 / $2986)

Sponsor A Beauty Beyond Colour Event

The Dark is Beautiful Campaign’s awareness events reach more than 2000 people per event. The events are held in malls, beaches, schools and college campuses and at other public venues with the aim of stimulating people to be comfortable in their own skin.

WOW’s city chapters are now in some of the major Indian cities namely Bangalore, Hyderabad, Mumbai and Chennai. We hope to spread to other locations both in India and abroad.Cost Of Conducting One Dark Is Beautiful Awareness Event In India:
INR 2,00,000  (€2632 / $2986)

Social media

Social media has proved to be one of the biggest platforms for the campaign. With a following of more than 50,000 people at any given time, WOW hopes to bring about change in attitude towards dark skin tones and stimulate responsible advertising.

Cost Of Developing Content (Writing, Photography, Designing) And Maintaining Social Media Sites Per Year: INR 1,00,000 (€1335 / $1450)