shah rukh khan

Emami says ‘no’ to leading the change against skin colour bias. Discriminatory Fair and Handsome ad will continue

Emami says ‘no’ to leading the change against skin colour bias. Discriminatory Fair and Handsome ad will continue

FOR IMMEDIATE RELEASE WOW’s petition on Change.org against Fair and Handsome ad garners a one on meet with the top brass of EMAMI January 18th, 2014, Kolkatta — Women of Worth (WOW) , the Chennai based NGO behind the Dark is Beautiful Campaign, was invited today to a one on one meeting with Mr. Mohan […]

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Who Is The Real Enemy?

Who Is The Real Enemy?

By Kavitha Emmanuel | Founder & Director of Women of Worth Photo Credit: Zippora Madhukar Photography Have you ever wondered where skin colour bias originated from? I have. And frankly speaking, there is no simple answer. Skin colour bias is so much a part of our culture that if we tracked it down to see […]

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In 30 Seconds You Can Say NO to UNfair Advertising

In 30 Seconds You Can Say NO to UNfair Advertising

By The Dark is Beautiful Team.  “Fair and Handsome” and Shah Rukh Khan: We don’t want ZYADA; we’ve had ENOUGH of fairness products and “unfair” advertising.  #disbcampaign #darkisbeautiful   In the new “Fair and Handsome” ad, Shah Rukh Khan tosses a tube of fairness cream to a young fan. In the next scene, the boy’s […]

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