February, 2014 

HUE: A MATTER OF COLOUR screening at the International Film Festival, Mumbai

The Dark is Beautiful Campaign is featured in this documentary with a story that reveals the toxic effects of skin colour bias in the country

Chennai, 1stFebruary 2014: Sepia Films, Canada and Women of Worth, the Chennai based NGO is proud to announce the screening of documentary film HUE: A MATTER OF COLOUR at the Mumbai International Film Festival on 4th February 2014, at 11am at the TATA Theatre.  The film is directed by the acclaimed Vic Sarin, an Indian born Canadian-American film director, producer and cinematographer who has to his credit films like Partition, Margaret’s Museum, Left Behind and Dancing in the Dark.  HUE had its world premiere at the Vancouver International Film Festival in front of a sold out crowd. 

Hue, which was filmed by Vic Sarin in over 10 countries, including many regions in India, is a personal heart-felt investigation into the history and often-tragic effects of colourism – the phenomenon whereby people within the same ethnic group discriminate against each other based on differences in skin tone.  Sarin travels across the globe to discuss this complex cross-cultural social issue with individuals whose lives it affects.  What Sarin discovered was more than just eye opening, “Having the spectrum of different shades of skin is what gives us the richness in human beauty.  Each and every shade is worth worshiping.”
Sarin is excited about having the film’s international premiere in Mumbai, for several reasons, “Well the story is relevant to my birthplace, it is a personal story and I feel that the it is only right that the film steps out internationally on this stage, as I am sure this story will be especially interesting to an Indian audience.”
Women of Worth’s founder Kavitha Emmanuel who launched the Dark is Beautiful campaign in 2009, said,  In 2012 we  received an invitation from Sepia Films in Canada to participate in this documentary that features the issue of colourism across different cultures around the globe. We were happy to have been featured in this documentary directed by Mr Vic Sarin that brings to light an issue that has been swept under the carpet for several decades.
With this documentary the DISB campaign gives another opportunity for India to seriously consider the implications of the belief that a person’s worth is measured by the fairness of their skin.

The  Dark is Beautiful campaign went viral on social media since 2013 with celebrities like Nandita Das, AnuHasan, TannishthaChatterjee, ShekharKapur, Wilbur Sargunaraj, RupinderNagra, Vishaka Singh, Khushboo and others backing the campaign. 
‘The story of Sapna Abraham featured in the film is representative of India’s obsession with fair skin’ added Ms. Emmanuel. “Her story is what convinced me to initiate the campaign in 2009. We are talking about real life experiences of people as we address this issue.”

About Vic Sarin and Sepia Films
Vic Sarin is one of Canada’s most celebrated Directors of Photography, receiving numerous accolades including Genie, Gemini and Emmy nominations and awards among others. He is the recipient of the prestigious Kodak Lifetime Achievement Award for having created some of Canadian cinema’s most moving and memorable images.
Sepia Films is a feature film production company specializing in international co- production, with a mandate to make quality, commercially viable feature films for the global marketplace. Based in Vancouver, Canada, Sepia focuses on telling great stories in unique ways and in a variety of genres to make movies that resonate with audiences both domestically and abroad.

About WOW: Women of Worth (WOW) is a network empowering women to be agents of change. Based in Chennai, WOW trains students in soft skills such as media literacy, gender issues and personality development. WOW initiated the “Dark is Beautiful” campaign in 2009.

Media Contact:
Anita Samuel: +91-9003222851,
Email: darkisbeautiful@womenofworth.in