Celebrating “YOU” in 2014!

By Kavitha Emmanuel | Director of Women of Worth

Design Props: 6 pm Designs

Celebration has always been the mood of this campaign!

While we battle toxic notions of beauty based on skin colour we need to remember that celebrating who we are is the first step towards bringing about change in our environment. This has always been our underlying emphasis – to celebrate people for their innate worth and value. 

Photo by: Anu Anna Jacob

Looking back at the year gone by makes me wonder. We have done a lot as a campaign, but have we actually made a dent yet in expunging the belief that fair skin alone is beautiful? 

I am grateful for all the attention this campaign has received. But I believe we have a long road to tread. And the walk begins in our own homes. 

It begins with us, our parents, our grandparents, our in-laws, and others who influence our choices and lifestyles. It begins with us choosing to not judge people based on skin colour, or use hurtful nicknames, or compare siblings of different skin shades, or choose your life partner based solely on his/her skin colour. 

And if you witness someone judging or being hurtful because of skin colour, don’t shy away from a conversation that would challenge them to think differently.

Please remember that while we battle this toxic belief, our values are what steer our actions. Here are a few:

  • We value all people based on their innate worth. Skin colour,  physical features, caste, social standing or ethnic  origins do not determine a person’s worth
  • We believe in showing our discontent or disapproval in a respectful and peaceful way
  • We do not believe in or approve of violence, vulgarity or unethical practices to achieve the campaign’s goals.
  • We do not believe in judging people for existing attitudes towards skin colour but would like to promote change of attitude through discussions, dialogue, petitions and partnerships
  • We are on the look out to build bridges rather than to burn them. We are always open to connecting, networking and partnering with individuals and organizations who seek to lead the change
  • We believe in building unity in diversity and endorse the celebration of all skin tones from white and wheatish to dark and dusky.

While the Dark is Beautiful team continues to make plans to address the issue from different fronts, we request your continued support. We will be meeting with Mr Goenka, Director, Emami, to discuss our petition response on January 18
th 2014. While we do our bit, we look to you, our supporters to be our voice from wherever you are.


You could host a DISB party, a doodle hang-out or a petition drive in your neighbourhood – anything to keep the discussion going. Continue to tell us your stories, your struggles and challenges. Do stay in touch with us and dare to be colour blind in your circles!


So this year, let’s plan to celebrate ‘beauty beyond colour’!